Conference Program

Wednesday 5 November 2025

The Corporate PA Summit program is designed to deliver content that is cutting-edge, highly beneficial, easily transferable, empowering and inspirational. It’s designed specifically to help you fulfil your potential and be the best you can be. 

The full 2025 program can be found below:

Full Corporate PA Summit programme
8.15 – REGISTRATION AND WELCOME COFFEE
9.00 – OPENING REMARKS FROM THE CHAIR

9:10

INSPIRATIONAL KEYNOTE: UNLOCKING STRENGTHS – IDENTIFYING AND LEVERAGING YOUR SUPERPOWER

Rachel Callander

Every Executive Assistant and Personal Assistant brings unique strengths to their role – hidden superpowers that, when recognised and harnessed, can significantly enhance their effectiveness, and increase their value to their executive and organisation. But too often, unique strengths are overlooked, or people measure themselves against conventional expectations rather than embracing what makes them exceptional.

In this engaging and thought-provoking session, award-winning author and communication consultant Rachel Callander will guide you through the process of identifying your own ‘superpowers’ – the distinctive traits, skills, and perspectives that set you apart. Through real-world examples, interactive insights, and practical strategies, Rachel will also explore how recognising strengths in others can foster stronger teamwork, better communication and a more cohesive workplace culture.

  • Identify and articulate the unique strengths that make you an exceptional EA/PA.
  • How to embrace what sets you apart rather than measuring yourself against conventional standards
  • Develop a sharper awareness of your colleagues’ hidden talents to foster collaboration and mutual support
  • Learn practical strategies to build trust, improve communication, and help create a culture of belonging and understanding
  • Apply your superpowers to anticipate needs, solve problems creatively, and elevate your role within your organisation

10:00

EFFICIENCY AND EMPOWERENT: PRACTICAL STRATEGIES TO MAXIMISE PRODUCTIVITY AND ACHIEVE MORE OF WHAT MATTERS

Simi Rayat

This session aims to provide a comprehensive toolkit of practical strategies designed to empower you to be more effective and make an impact. By challenging traditional notions of productivity, you will learn how to free up valuable time and be able to focus on strategic initiatives that contribute to both your organisation’s success and your personal fulfillment.

Whether you’re looking to improve connections to develop more productivity, delegate tasks more effectively, or simply find more time for yourself, this session will equip you with the knowledge and skills to make meaningful changes.

  • Practical tools and techniques to streamline daily tasks
  • Overcome procrastination and stay focused
  • Tips for integrating wellness and self-care into the workday
  • Show up as the best version of yourself
  • Methods for improving communication, delegation, and workflow management
  • Craft your day for maximum impact
10:45 – MORNING COFFEE

11:15

WELLBEING FOR PEAK PERFORMANCE: SMALL CHANGES FOR BIG GAINS

Dr Preeya Alexander

In the fast-paced world of being a busy EA or PA, maintaining health and wellbeing is often overlooked, yet it’s crucial for performing at a high level. As the backbone of your organisation, your wellbeing directly impacts your effectiveness.

With this in mind, how can you ensure that you’re not only managing your workload but also taking care of your health? What small, realistic changes can you make today that will have the biggest impact in the long run?

Dr Preeya Alexander, a practicing GP, TV presenter, and author, is passionate about preventative health and breaking down complex medical information. In this engaging session, Dr. Preeya will explore how you can take control of your health by incorporating simple yet effective strategies into your daily routine. She’ll share her insights on the importance of preventative health and provide you with actionable tips to enhance your physical and mental wellbeing.

This presentation will cover:

  • How to incorporate small lifestyle changes to reduce your risk of developing a chronic disease
  • Helpful tips for improving your diet and increasing your daily activity levels
  • Strategies for maintaining mental wellbeing while juggling a demanding workload
  • How to make informed decisions about your health and wellbeing

12:00

THE UNSTOPPABLE EA: UNLOCKING YOUR TRUE POTENTIAL AND CREATING STRATEGIC IMPACT

This presentation will be given by a senior EA

In an era defined by rapid technological advancement and constant change, the role of the EA has evolved far beyond traditional tasks. Today, EAs are being called to be strategic thinkers, value-driven partners, and catalysts for success within their organisations.

You’ll discover how to transform chaos into opportunity, rise above challenges, and claim your worth as a vital partner in your organisation’s success.

  • Learn how to harness your unique strengths and unlock the untapped potential within yourself as an EA
  • Discover how to elevate your role beyond traditional tasks, becoming a value-driven, strategic partner to your executive and organisation
  • Understand how to find a sense of purpose in your work, driving greater impact and fulfillment in an age of constant change
  • Gain the confidence to claim your worth, advocate for yourself, and become the boss of your own life and career
  • Discover the value of building genuine relationships within the EA community, and how to leverage this support network for ongoing growth and success
12:30 – LUNCH BREAK

13:30

BUSY DOESN’T EQUAL BETTER: REIMAGINING SUCCESS FOR A FULFILLING CAREER

Claire Seeber

We know that people are working harder, longer and with a feeling of less cut through than ever before. The old ways aren’t working. You’ve changed. I’ve changed. The world has changed.

What we don’t need is more outdated career advice or productivity hacks telling us how to squeeze even more juice out of our already overflowing days.

What we need are some tools that can help us back to a space where we can define career success on our terms, AND support our organisations to get results at the same time.

A space where we can channel our efforts, expertise and enthusiasm in ways that get results AND feel good.

The hustle is out. Happy is in. In this relatable and practical session, Claire Seeber will share with you some of the strategies to help you get there and lead yourself for greater impact and enjoyment, now and in the future.

  • Define success on your terms – Move beyond outdated career expectations and create a vision for professional fulfillment that aligns with your values and strengths
  • Learn how to focus your energy on high-impact tasks that drive real results, rather than getting lost in busy-ness
  • Develop strategies to navigate change, uncertainty, and shifting workplace demands while maintaining confidence and clarity
  • Discover how to set boundaries, communicate effectively, and advocate for your professional growth without burning out
  • Create a career that feels good AND delivers results

14:15

THE FUTURE OF THE EA: EVOLVING WITH TECHNOLOGY

Dave Wild

In an era of rapid technological advancement, the role of the Executive Assistant is transforming like never before. The rise of artificial intelligence and sophisticated software solutions presents both challenges and opportunities for professionals in these roles. Technology is empowering EAs to expand their skill sets, increase productivity, and transition into more strategic, value-driven roles within their organisations.

Futurist Dave Wild, author of Futurework – A Guidebook for The Future of Work, will guide you through an exploration of how to harness the evolving power of technology to stay ahead of the curve. With a focus on AI’s three evolving meanings—Artificial Intelligence, Assisted Intelligence, and Adaptive Intelligence—Dave will help you understand how to leverage your own AI to become a more strategic, indispensable partner within your organisation.

This interactive session will include opportunities for you to share your own experiences with technology in your role and learn from other attendees, creating a dynamic exchange of ideas on how best to navigate this technological shift.

  • Understand how to use Artificial Intelligence tools to free up your time for higher-level responsibilities and contribute more strategically to your organisation
  • Discover how to leverage Assisted Intelligence to enhance your effectiveness, making you an even more critical contributor to your colleagues and organisation.
  • Develop Adaptive Intelligence skills to navigate complex, rapidly changing environments with confidence and creativity
  • Learn strategies for staying up-to-date with the latest technological advancements and integrating them into your daily workflow effectively
  • Explore how continuous learning and adaptability to technological change can open new career paths and opportunities for advancement within your role
  • Engage in an interactive discussion where you’ll share your experiences with technology, gain insights from others, and discover practical ways to overcome challenges and maximise the benefits of tech tools in your work environment.
15:15 – AFTERNOON TEA

15:45

CLOSING KEYNOTE: CONNECT WITH CONFIDENCE – BUILDING STRONG PROFESSIONAL RELATIONSHIPS

Amy Scott

In today’s fast-paced digital world, EAs face constant pressure to connect quickly. This keynote equips you with practical tools to understand diverse communication styles and cultivate meaningful professional relationships crucial to your role.

Amy’s engaging approach provides actionable insights to boost confidence in navigating conversations with precision. Hone your communication skills to connect authentically and effectively across various corporate settings.

This presentation delivers concrete strategies for impactful communication and fostering enduring connections vital for success in today’s corporate landscape.

  • Understand your natural communication, negotiation and operating style
  • What does it take to communicate with courage?
  • How to connect with diverse personalities and deal with potential conflict
  • Create strong and long-lasting relationships with colleagues and clients
  • Overcome feelings of self-doubt and anxiety and master courageous conversations
  • Managing emotions at work
  • Find your voice – in a group, meeting, when public speaking or in one-on-one situations
  • Building your personal brand, and how to best present yourself when communicating online
16.45 SPONSOR PRIZE DRAW
17:00 – CLOSING REMARKS FROM THE CHAIR followed by NETWORKING DRINKS

“Really enjoyed the day – excellent speakers and topics, very relevant and can put into practice.”
NZ Rugby

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