Conference Program

Summit program – Wednesday 28 July 2027

The Corporate PA Summit program is designed to deliver content that is cutting-edge, highly beneficial, easily transferable, empowering and inspirational. It’s designed specifically to help you fulfil your potential and be the best you can be.

The full 2027 program can be found below:

8:15 – REGISTRATION AND WELCOME COFFEE
8:50 – OPENING REMARKS FROM THE CHAIR

09:00

KEYNOTE ADDRESS: Decoding tomorrow: The future-ready EA in an age of AI and accelerated change

Anders Sörman-Nilsson

An internationally recognised futurist and innovation strategist, Anders helps leaders decode the trends reshaping business, technology and society. Known for making complex change accessible, he equips audiences to anticipate what’s next and remain relevant in an increasingly AI-enabled world.

The world of work is being rewritten in real time. AI, automation and rapidly evolving technologies are changing how organisations operate, how leaders make decisions and where human capability creates the greatest value.

For Executive and Personal Assistants, this presents both disruption and enormous opportunity.

Anders will open the summit by looking beyond the hype to explore the forces reshaping business, leadership and work – and what they mean for professionals operating at the centre of executive decision-making.

Rather than asking whether AI will change the EA role, this session will examine how the role can evolve alongside it. Anders will explore where automation is likely to take over routine work, which distinctly human capabilities will become more valuable, and how EAs can position themselves to play an increasingly influential role as organisations navigate constant transformation.

This is a big-picture look at what is coming next – designed to help you understand the changes ahead and make deliberate choices about the skills, mindset and contribution that will keep you relevant well into the future.

  • Understand the major technological and workplace shifts shaping the next generation of work
  • Explore how AI and automation are likely to transform executive support and organisational structures
  • Identify the uniquely human capabilities that will increase in value as technology advances
  • Consider how the relationship between executives and EAs may evolve
  • Learn how to move from reacting to change to actively positioning yourself ahead of it

10:00

Reading the room: The behavioural science of trust, influence and human connectio

Milo Wilkinson

A behavioural scientist, neuroscientist and criminal profiler, Milo brings an entirely new perspective to understanding human behaviour. With seven degrees spanning neuroscience, psychology and criminal sciences, she helps audiences decode patterns, strengthen influence and better understand the people around them.

Some of the most valuable skills an EA possesses can’t be found in a job description.

Skills such as knowing when to speak up or recognising when something isn’t being said. Understanding what motivates different people. Reading the dynamics in a meeting. Building trust quickly. Anticipating how someone is likely to react before they do.

For EAs and PAs operating across executives, teams and stakeholders, the ability to understand human behaviour is a big professional advantage.

Milo Wilkinson brings a fascinating perspective to what makes people think, behave and respond the way they do. She will explore the behavioural patterns that sit beneath everyday interactions and how becoming more observant can dramatically improve the way you communicate and influence.

This session will help you become more attuned to the people around you, giving you practical insight into how trust is built, how behaviour can be interpreted and how to navigate relationships with greater confidence.

  • Learn how to recognise behavioural patterns and subtle interpersonal cues
  • Understand some of the psychological drivers behind trust and human connection
  • Improve your ability to read situations, meetings and stakeholder dynamics
  • Explore how different personalities respond to pressure, challenge and change
  • Communicate and influence more effectively by understanding what matters to other people
  • Strengthen one of the EA profession’s greatest advantages: the ability to understand the human context behind the work
10:45 – MORNING COFFEE

11:15

The Energy advantage: Protecting your capacity, focus and performance in a high-demand EA role

Dr Amantha Imber

An organisational psychologist, bestselling author and founder of Inventium, Amantha helps people work smarter and perform at their best. An award-winning innovation and AI expert, she has worked with organisations including Google, Apple, Disney, LEGO, Coca-Cola and Microsoft.

High performance is not just about managing your time, it’s also about managing the energy, attention and cognitive capacity you bring to that time. This is an important distinction for EAs and PAs. The role demands constant switching between priorities, people and problems – sometimes all within the same hour.

Organisational psychologist and host of the How I Work podcast Dr Amantha Imber has spent her career studying how people work, perform and change behaviour.

In this practical session, she will explore how to work with your energy rather than continually pushing through it. You will discover why sustained performance requires more than productivity hacks, and how smarter decisions around focus, recovery, boundaries and working rhythms can improve both the quality of your work and the way you feel while doing it.

  • Understand the connection between energy, attention and sustainable performance
  • Recognise the work patterns and behaviours that quietly drain your cognitive capacity
  • Learn how to structure demanding work around the way your brain performs best
  • Use recovery more strategically to maintain concentration and decision quality
  • Develop boundaries and working rhythms that protect your capacity without compromising results
  • Leave with practical changes you can make immediately to perform more effectively across demanding days

12:00

Future-proof your finances: Building security, confidence and choice at every career stage

Canna Campbell

A Financial Planner, bestselling author and founder of SugarMamma, Canna has spent more than 20 years helping people build wealth with greater confidence and clarity. Her practical, relatable approach makes financial wellbeing accessible, empowering people to create security, freedom and choice.

Executive Assistants spend much of their professional lives helping other people plan ahead – protecting executive time, anticipating future priorities and making sure important things don’t fall through the cracks.

But how often do you apply that same long-term thinking to your own financial future?

Financial confidence is about far more than money. It creates options. It can reduce stress, increase independence, support career choices and give you greater control over what the next stage of your life looks like.

Bestselling author Canna Campbell has built her career around making wealth creation understandable, realistic and sustainable. Her philosophy is that building financial security should enhance your life rather than consume it.

Canna will help you think differently about your relationship with money and the steps you can take today to strengthen your future financial position – whatever your salary, career stage or starting point.

  • Understand why financial wellbeing is an important part of your broader professional and personal wellbeing
  • Identify practical ways to build greater financial confidence and clarity
  • Learn how small, consistent decisions can compound into meaningful long-term progress
  • Explore how financial security can create greater freedom and choice in your career
  • Move beyond comparison and unrealistic financial expectations to create goals that reflect your own life
  • Leave motivated to take simple, constructive action towards a more secure financial future
12:45 – LUNCH BREAK

13:45

AI in Action: Working smarter, creating capacity and expanding your impact as an EA

Holly Brown

Holly Brown is an Executive Business Partner in the mining industry who uses AI to streamline repetitive work and create space for higher-value thinking. Curious and practical, she shares real prompts, real results and a people-first approach grounded in judgement, trust and business understanding.

AI is changing the way EAs work and for those willing to embrace it, the opportunity goes far beyond simply saving time.

In this practical session, Executive Business Partner Holly Brown will share how she is using AI in her day-to-day role to streamline processes, improve the way she works with executives and create capacity for more strategic work.

Drawing on her own progression from EA to Executive Business Partner, Holly will explore how AI can help you deepen your contribution to your organisation and how you can continue to evolve your role.

Holly will share the tools, approaches and lessons she is using in practice, including examples that you can adapt immediately. She’ll also address the uncertainty many EAs still feel around AI, and why being curious, experimenting and sharing what works can be far more valuable than waiting until you feel like an expert.

  • Practical ways to use AI to streamline everyday tasks and workflows
  • Learn how AI can create capacity for higher value, more strategic work
  • Hear examples of how Holly uses AI when supporting executives and the wider business
  • Explore how embracing AI can help strengthen your role rather than diminish it
  • Gain practical ideas, prompts and approaches you can start experimenting with immediately
  • Understand how developing your AI capability can support your own progression, influence and career growth

14:30

Self-awareness is your superpower: Leading with clarity, confidence and impact

Claire Seeber

A career and leadership expert, author and sought-after speaker, Claire helps professionals navigate ambition, identity and the changing world of work. With more than 17 years’ experience across business, HR and communications, she combines practical insight with humour and heart.

The better you understand yourself, the more effectively you can lead yourself – and the more effectively you can work with everyone around you.

For EAs and PAs, self-awareness is especially powerful. Knowing your strengths is important, but understanding your triggers, behavioural patterns, values, blind spots and the impact you have on others can take your effectiveness to an entirely different level.

In this session, Claire will explore why self-awareness is one of the foundations of professional confidence, emotional intelligence and influence – and how understanding yourself more deeply enables you to respond rather than react, communicate more deliberately and make better decisions.

  • Identify the behaviours, strengths and patterns that shape the way you show up at work
  • Increase awareness of the triggers that can influence your reactions under pressure
  • Understand how your values affect decisions, motivation and career satisfaction
  • Explore the connection between self-awareness, emotional intelligence and influence
  • Learn how to adapt your communication without losing authenticity
  • Build greater confidence in the choices you make, the boundaries you establish and the contribution you bring
15:15 AFTERNOON TEA

15:45

Unbreakable: Resilience, courage and the power to rise

Jelena Dokic

Former world number four tennis player, bestselling author and acclaimed commentator Jelena Dokic is one of Australia’s most compelling voices on resilience and courage. Her extraordinary journey from elite sporting success through profound adversity has made her a powerful advocate for hope, healing and finding your voice.

Some stories remind us what success looks like, while others redefine what strength means altogether.

Former world number four tennis player Jelena Dokic knows both extraordinary achievement and extraordinary adversity. At just 16 she produced one of Wimbledon’s greatest upsets, defeating world number one Martina Hingis, before going on to become one of the leading players in world tennis.

Behind that success, however, was a very different reality.

A two-time refugee who experienced bullying, racism and years of abuse at the hands of her father, Jelena’s journey ultimately became about far more than tennis. Her bestselling books Unbreakable and Fearless, and the acclaimed documentary Unbreakable: The Jelena Dokic Story, have given audiences an extraordinarily candid account of adversity, mental health, survival, healing and the process of reclaiming her voice.

In this powerful closing keynote, Jelena will share the lessons that helped her move beyond circumstances that could easily have defined her.

Rather than pretending difficult things do not happen, this story is about courage when they do. About finding your voice, backing yourself, asking for help, developing perspective and discovering that resilience is not something you either possess or don’t – it is something that can be rebuilt.

Jelena will leave you with a reminder that your past does not have to determine your future, and that even in the most difficult moments, there is great power in choosing what comes next.

  • Explore what genuine resilience looks like when life doesn’t follow the plan
  • Understand why vulnerability and asking for help can be signs of strength
  • Learn the importance of finding and using your voice
  • Recognise how self-belief can be rebuilt after setbacks
  • Gain perspective on navigating pressure, adversity and uncertainty
  • Leave inspired to face the next chapter of your own career and life with greater courage
16:45 SPONSOR PRIZE DRAWS
16:55 CLOSING REMARKS FROM THE CHAIR, FOLLOWED BY NETWORKING DRINKS

WOW. WOW! The PA Summit never fails to deliver a quality program. It re-energises me each year. I leave feeling motivated and inspired. Brilliant!
Penrith Lakes

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