Masterclasses

Tuesday 14 and Thursday 16 October 2025

The pre-summit and post-summit masterclasses are designed specifically for executive and personal assistants. The masterclasses will give you the tools you need to succeed in your role, maximise your career opportunities and make the most of every interaction.

Masterclasses at the Corporate PA Summit

Tuesday 14 October 2025

The EA Business Toolkit: Leadership, AI, Impact & Influence

Led by: Bethan Winn

Thursday 16 October 2025

The Elite EA Toolkit: Strategic thinking, Presence, Profile and Career Progession

Led by: Rachael Bonetti

The EA Business Toolkit: Leadership, AI, Impact & Influence

Led by: Bethan Winn

This full-day masterclass will be held on Tuesday 14 October 2025

ABOUT YOUR MASTERCLASS

This is a day packed full of Executive Assistant essential skills – identify your leadership style and learn how to capitalise on your strengths, develop your relationship building skills, master thinking skills in the age of AI, shape your workplace presence for greater impact and influence and build strategies to better manage your work life balance to enable you to perform at your best.

Designed to give EAs a series of fundamental skills that can be easily applied and immediately implemented in the workplace, this masterclass is a must for all EAs who are looking to take their career to the next level.

The role of the Executive Assistant has evolved enormously over the past decade. With this change has come a broader range of responsibilities and an increased need for more sophisticated leadership, communication and networking skills than ever before. While the expectations of the EA role have expanded many EAs and PAs are not provided with the training needed to meet these new demands. This masterclass addresses the critical skills required to be successful as an EA or PA today.

ABOUT YOUR FACILITATOR, BETHAN WINN

Warm, engaging and passionate, Bethan delivers training like no other. With experience in secondary, tertiary and corporate education, she maintains a playful approach which her audiences love.

Not only because it’s enjoyable, it also gets results.

Whether it’s finding the right solution, gaining decision-making confidence or upping analytical skills, everyone takes away new skills and tools.

Her attention to detail and commitment to quality mean she goes above and beyond to provide bespoke, impactful sessions to improve leadership and business outcomes.

Bethan’s openness and warmth creates an atmosphere in which people feel comfortable and encouraged to experiment and challenge themselves.

MASTERCLASS AGENDA

8.30 Registration and welcome coffee

9.00 Session 1: Leadership and the Executive Assistant

Leadership can mean different things in different situations, but in today’s office environments, those leadership skills learnt by CEOs can be equally relevant for EAs. This session looks at the leadership traits that will be of most help to you in your business, and how they can be applied in a practical sense when you return to the office.

  • The relevance of leadership to the role of Executive Assistant
  • Identifying personal leadership styles
  • Building your leadership potential
  • Learn how to capitalise on leadership style strengths
  • Discover how to adapt your personal leadership style to better influence others

10.30 Morning coffee

11.00 Session 2: Embracing the Digital Revolution: The future of technology for executive assistants

This session will help you gain insights into the evolving landscape of technology, learn about the impact of AI on the role of the executive assistant, and discover strategies to successfully adapt to the changing digital landscape.

  • Understanding the latest technological trends and their implications for executive assistants
  • Shaping a proactive mindset for embracing and leveraging technology advancements
  • How to collaborate with AI technologies
  • The importance of emotional intelligence and interpersonal skills in an AI-driven environment
  • Navigating the future with confidence

12.30 Lunch break

1.30 Session 3: Creating Impact and Influence

This session will focus on building your personal brand and communication style – recognise how you come across to others, and how you would like to come across in order to influence positively, whilst gaining recognition and respect from your colleagues.

  • Learn how to create a great first impression
  • Increase your leadership presence
  • Build your self confidence
  • Turn negative self talk around
  • Actively manage the perception others have of you

3.00 Afternoon tea

3.15 Session 4: The work/life balance continuum

There is immense pressure in work and life these days. People are stressing, rushing and juggling in a wild attempt to prioritise their overcommitted schedules and get everything done. If you are struggling to sustain high levels of performance and wellbeing at the same time, this session is for you!

  • Understand stress and its link to peak performance
  • Learn strategies to boost your resilience
  • Identify when you are tipping into and out of balance
  • Develop techniques to keep you in balance
  • Conduct a work/life balance audit

4.30 Cool down / close

The masterclass will be conducted using a combination of presentation material and group exercises; maximising your learning potential. Please note that the masterclass content will be tailored to participants’ individual needs so the length of each session may vary. Refreshments will be served at appropriate times, including morning and afternoon teas and lunch.

 
 

The Elite EA Toolkit

Led by: Rachael Bonetti

This full-day masterclass will be held on Thursday 16 October 2025

ABOUT YOUR MASTERCLASS

Are you ready to unlock your full potential and redefine your career as an Executive Assistant? Welcome to The Elite EA Toolkit, a transformative program designed for EAs who dare to do things differently. The masterclass not only teaches the ‘how’ but delves deep into the ‘why,’ setting you up for true success. Whether you aim to enhance your self-belief, navigate career plateaus, or increase your earning capacity, The Elite EA Toolkit will empower you to take your career to new heights.

Embrace your authenticity and leverage your uniqueness to develop a sense of self-worth that propels you forward. With a healthy growth mindset, you’ll learn ways of working that keep you in the high-performance zone without burning out. Maintaining calm in challenging moments will become second nature, allowing you to navigate setbacks with resilience and ease.

You’ll gain deep business insights, enabling you to provide superior support and contribute strategically. You’ll learn to recognise your leadership potential and how to articulate this to ensure your growth is supported and developed. By creating and seizing opportunities for professional growth, you’ll stand out for all the right reasons, paving the way for a rewarding and impactful career that stays relevant in a rapidly changing world.

ABOUT YOUR FACILITATOR, RACHAEL BONETTI

Rachael Bonetti was a career executive assistant for nearly 30 years.

She was a well respected, high performer who supported thought leaders, change makers, CEOs, Chairs and a high profile billionaire.

Her career spanned many  industries and sectors, both private and public companies and she physically worked/lived in 7 countries.

Rachael has experience in multiple corporate crises, Royal Commissions, serious economic downturn (the 90’s recession and the GFC), the Pandemic, leadership change (C-Suite, Chair and CEO), large scale restructures and acquisitions and sales of businesses.

Her ways of working , thinking and best practices saved 8+ hours a week for CEOs, increased efficiencies and eased friction and peak pressure periods across organisations.

She built administration dream teams through creating finely tuned capability frameworks, impactful best practices and ways of working and targeted recruitment that supported creating internal career runways. She made the development of her teams a priority in every organisation she worked in.

Rachael is now a consultant, corporate trainer, writer, international public speaker and lifelong, passionate advocate for executive assistants. 

MASTERCLASS AGENDA

8.30 Registration and welcome coffee

9.00 SESSION 1: Confidence, empowerment, and mindset

  • Building confidence foundations: Understand the root causes behind the common lack of self-belief and confidence among EAs, and learn strategies and practices to build and support a sense of empowerment in your role.
  • Effective communication and articulating worth: Master the art of speaking up in meetings and in general – using elevated language to articulate your worth and handle challenging people.
  • Nurturing a healthy mindset for career success: Discover why mindset is the key to career success and implement tools and strategies to nurture a healthy mindset daily.
  • Developing and sustaining a growth mindset: Learn to identify the hallmarks of a growth mindset and transform your internal narrative to support self-belief.
  • Empowerment through strategic thinking: Embrace the practices of backing yourself and making strategic decisions, to create impactful change and drive your career forward.

10.30 Morning coffee

11.00 SESSION 2: Developing presence and profile, and creating new opportunities in your role

  • Raising your internal profile and developing executive presence: Cultivate an executive presence that commands respect, recognition, and reward. Understand how to define and leverage your personal brand to stand out.
  • Effective communication and influencing: Master the use of communication techniques to build influential relationships, becoming a trusted advisor.
  • Maximising on-the-job learning to create new opportunities: Identify and seize opportunities within your role to expand your experience and skillset and continuously grow professionally.
  • Proactive development conversations: Engage in strategic conversations that drive your professional development, ensuring you get on the radar for internal opportunities and advancement.
  • Leveraging relationships and personal branding: Enhance your ability to influence and build meaningful relationships, leveraging your personal brand to create and capitalise on opportunities.

12.30 Lunch break

1.30 Session 3:

SESSION 3: Strategic thinking and leadership

  • Developing and applying strategic thinking: Understand the importance of strategic thinking for EAs and learn how to develop and apply it in your day-to-day tasks.
  • Thinking like an executive: Learn to prioritise like an executive, focusing on high-impact activities and decisions that drive organisational success.
  • Leadership for EAs across all levels: Discover what leadership looks like for EAs, regardless of hierarchy. Understand different leadership styles and how to lead from behind, effectively influencing and guiding your team.
  • Impactful daily actions: Show up in the small moments that matter daily, shaping your organisation’s culture through intentional actions and decisions.
  • Building credibility and leading teams: Develop techniques for building credibility and respect, enabling you to lead teams effectively and shape your work environment positively.

3.00 Afternoon tea

3.15 SESSION 4: Effective partnering and career progression

  • Providing elevated support and building trust: Positioning yourself as a trusted advisor within your organisation.
  • Efficient communication and managing expectations: Master efficient and succinct communication techniques to manage expectations effectively, both upwards and downwards.
  • Impactful contribution: Communicate how your work directly contributes to the success of those you support using tangible, measurable data.
  • Influencing for impact and going the extra mile: Discover ways to influence for impact and go the extra mile in your role, including creating first drafts of CEO reports to the Board, a critical skill rarely taught but essential for success.
  • Career progression and development: Define your vision for your career and set meaningful goals. Lead development and elevated performance review conversations to stay relevant in an evolving landscape. Develop specialist skills, leverage strengths, and enhance soft skills awareness to navigate career progression pathways effectively.

4.30 Cool down / close

The masterclass will be conducted using a combination of presentation material and group exercises; maximising your learning potential. Please note that the masterclass content will be tailored to participants’ individual needs so the length of each session may vary. Refreshments will be served at appropriate times, including morning and afternoon teas and lunch.

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