Conference Programme

Wednesday 15 October 2025

The Corporate PA Summit UK programme is designed to deliver content that is cutting-edge, highly beneficial, easily transferable, empowering and inspirational. It’s designed specifically to help you fulfil your potential and be the best you can be.

You will find the full programme below:

Full Corporate PA Summit programme
8.30 – REGISTRATION AND WELCOME COFFEE
9.00 – OPENING REMARKS FROM THE CHAIR

9:10

INSPIRATIONAL KEYNOTE: SOARING UNDER PRESSURE: UNLOCKING YOUR FULL POTENTIAL

Matt Lindley

Matt Lindley is a serving airline pilot and former RAF pilot who applies his experiences in leadership, accountability, and culture to the business world.

In today’s fast-paced, high-pressure world, executive assistants are the glue that holds businesses together. But in the relentless busyness of life, how can you ensure you’re not just surviving but thriving—reaching your full potential while maintaining balance? Drawing on his extraordinary experiences as an RAF and commercial airline pilot, Matt Lindley delivers an inspiring and practical session designed to help you unlock peak performance, overcome mental barriers, and bring your whole self to work.

Matt’s story is one of navigating extreme pressure, from flying fast jets and managing critical errors in high-stakes environments to embracing authenticity in his personal and professional life. His unique insights into human performance, culture, and leadership will empower you to find clarity amidst chaos, achieve focus under pressure, and create space for what truly matters.

Matt’s session will help propel you toward your full potential – both professionally and personally:

  • Learn proven strategies from aviation and elite teams to maintain clarity, focus, and excellence even in the most high-pressure scenarios
  • Overcome mental roadblocks and discover tools to align your ambitions with actionable steps for personal and professional growth
  • Understand the power of authenticity and how it can lead to deeper connections, enhanced performance, and a stronger workplace culture
  • Discover how to find moments of focus and intention in the busyness of life to turn good intentions into great results

10:00

DECISIONS MADE SIMPLE: THINK CRITICALLY, SOLVE PROBLEMS AND LEAD WITH CONFIDENCE

Bethan Winn

Bethan is a critical thinking and human skills facilitator, helping individuals and teams get clarity and confidence in their communication, decision making and problem solving.

Are you a person who can make decisions quickly, or does the constant need to make choices leave you feeling stuck and overwhelmed? Given you make approximately 30,000 decisions a day, from what to make for dinner to who to invite to a meeting, it’s no wonder you sometimes want to put our fingers in your ears and hope someone else makes them for you!

While these decisions can often seem trivial, it is the sum of your choices that steers your career and indeed, your life. The good news is that there are ways to hone your decision-making skills, become more resilient in the face of ‘tough calls’ and increase your adaptability.

Bethan Winn, a critical thinking and human skills facilitator, is passionate about helping individuals improve their problem-solving, critical thinking, creative thinking, and communication skills. Bethan will be delivering this presentation in her playful, evidence-based approach, giving you the tips and tricks to tap into your intuition so you can take the headache out of solving complex problems.

You’ll learn :

  • Simple tools and techniques to prioritise decisions quickly and easily
  • Insights into the key biases influencing your daily decisions
  • Confidence and clarity in future decision-making
  • How to create space to facilitate your best thinking and problem-solving
10:45 – MORNING COFFEE

11:15

YOUR GREATEST CHALLENGE IS YOUR BIGGEST OPPORTUNITY

Maggie Alphonsi

The face of international women’s rugby, Maggie Alphonsi is one of the most well-known names in women’s team sports. 

It’s easy to become overwhelmed in the face of challenges in your role or workplace. We often view challenges as roadblocks – something that gets in the way of completing the task at hand. However, what if this is the wrong approach?

Before announcing her international retirement, Maggie represented her country seventy-four times, scored twenty-eight tries, won a World Cup, and helped England win a record breaking seven consecutive Six Nations crowns. Training as an elite athlete and developing a growth mindset has taught Maggie that challenge equals opportunity.

Through grit and determination, she’s realised that anything is possible. She believes a growth mindset can be developed with dedication and diligence, allowing you to rise to any challenge and importantly, learn from them. Maggie will share the secrets to her winning mindset and help you to:

  • Learn to identify roadblocks and their source
  • Understand how to transform challenges into opportunities
  • Learn how small changes in behaviour can shift your mindset
  • Cultivate a love of learning and a curiosity for problem-solving
  • Develop the skills necessary to overcome challenges and thrive despite setbacks

12:00

DRIVING STRATEGIC RESULTS: EMPOWERING EAs TO MAKE A STRATEGIC IMPACT

This presentation will be given by an EA advocate and expert EA facilitator and trainer.

The role of the Executive Assistant (EA) is constantly evolving, from a support function to a pivotal, strategic partnership within organisations. This transformation requires EAs to not only understand the day-to-day operations but also to actively contribute to the long-term strategic goals of their teams and organisations. This session is tailored for EAs who are ready to elevate their impact, positioning themselves as indispensable partners in their company’s success.

The session will explore practical strategies to enhance your ability to think strategically, execute effectively, and overcome common challenges that may be holding you back.

  • The importance of understanding and aligning with your organisation’s strategy
  • The essential principles that will help drive strategic results – from prioritisation and resource management to fostering collaboration and innovation
  • Actionable insights and tools to enhance your strategic thinking and execution
  • How to overcome common challenges and obstacles that hold EAs back
12:30 – LUNCH BREAK

13:30

EVOLVING WITH TECHNOLOGY: THE FUTURE OF THE EXECUTIVE ASSISTANT

Professor Michael Wooldridge

Michael is uniquely qualified to discuss AI – after all, he is a professor of AI at the University of Oxford, and Director for AI at the Alan Turing Institute, London.

In an era of rapid technological advancement, the role of the EA is transforming like never before. The rise of artificial intelligence and sophisticated software solutions presents both challenges and opportunities for professionals in these roles. Far from replacing the human element, technology is empowering EAs to expand their skill sets, increase productivity, and transition into more strategic, value-driven roles within their organisations. This session will explore both the opportunities and the challenges of the fast-moving pace of technology, and how you can ensure you reap the benefits – professional growth, enhanced efficiency, and a more proactive approach to the evolving demands of the workplace.

We’ll also discuss ways to stay ahead of the curve, and open the floor for your questions and experiences, creating a dynamic exchange of ideas on how to best navigate this technological shift.

  • How to use AI to free up your time for higher-level responsibilities and contribute more strategically
  • Strategies for staying up-to-date with the latest technological advancements and how to integrate them into your daily workflow effectively
  • Understand how continuous learning and adaptability to technological change can open new career paths and opportunities for advancement within your role and organisation
  • Interactive Discussion: Share your experiences with technology in your role, and learn from other attendees how they overcome challenges and maximise the benefits of these tools in their work environment

14:30

SCALING NEW HEIGHTS IN YOUR EA CAREER

Rachael Bonetti

Rachael is a consultant, corporate trainer, writer, international public speaker and lifelong, passionate advocate for executive assistants. 

Led by corporate trainer, international speaker, podcast host and former EA, Rachael Bonetti, this session focuses on empowering you to proactively navigate your career paths, develop essential skills, and seize opportunities for career progression. You will gain insights into career planning, building a strong professional network, and leveraging your unique strengths to propel your career forward, including:

  • How to lead development and goal setting conversations with your executive to ensure you don’t plateau
  • Bridging the gap between what executives are looking for but aren’t necessarily able to articulate
  • Tools to visualise your career progression and identify steps for advancement
  • Cultivating a growth mindset allowing you to easily adapt to new challenges and evolving expectations in the workplace
  • Negotiating advancement opportunities, promotions, and salary increases
15:15 – AFTERNOON TEA

15:45

MASTERING THE HABITS OF RESILIENCE: THRIVING WITH CALM, CONTROL AND CONFIDENCE

Sarah Furness

Sarah Furness is an accomplished risk management and human performance trainer at the world class Defence Academy of the UK.

As an executive assistant or personal assistant, the demands of balancing multiple priorities and navigating ever-changing challenges can feel relentless. How do you maintain composure, develop unshakable confidence, and consistently bring your best self to the table? Sarah Furness, a former RAF combat helicopter pilot and mindfulness coach, shares her unique formula for building resilience, achieving inner calm, and thriving under pressure.

Drawing on her operational experience in some of the world’s most high-stakes environments, Sarah introduces her H.A.B.I.T.S. (Healthy Automatic Behaviours In Threatening Scenarios) Formula, a revolutionary approach to training your mind to stay in control no matter what life throws your way. This empowering session will help you develop the mindset, discipline, and courage needed to excel with confidence and grace, even when the stakes are high.

  • Learn how meticulous preparation and consistent habits build confidence and enable you to excel under pressure
  • Discover how embracing challenges with a willingness to learn can help you adapt and grow in any situation
  • Unlock the secrets to cultivating a zen-like mindset, creating space for clarity and composure in the busiest of moments
  • Develop the discipline to show up consistently and stay in control, no matter what life throws at you
  • Explore Sarah’s science-based H.A.B.I.T.S. Formula to rewire your mind for self-belief, resilience, and focus
16:45 – CLOSING REMARKS FROM THE CHAIR followed by NETWORKING DRINKS

“This is the second PA Summit I have been to and I find them so educational and inspiring. The line-up is perfectly balanced so it is energetic and entertaining.”
Accenture

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